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Smells like freedom

The design of our website here at Attentiv has received a lot of praise and of course, some criticisms. But the response to our designs have been overwhelmingly positive on the whole. People have said they like the out-of-the-ordinary color palette, the clean feel, and the nice flow of our homepage.  They like the login screen and the loading images in the software as well.

But, good design is not an objective determination. What’s attractive to some may be incredibly ugly to others (thus the “criticisms” mentioned above). Some people have gone out of their way to tell us how ugly they think our website’s design is. So, given the objective nature of it all, how do you make a good design? We used the following “3 T’s” — Theme, Testing, and Tweaking.


To start, we narrowed down the different themes and philosophy’s we wanted to exude through our website’s look. We knew we wanted the design to do three things: (1) catch people’s attention, (2) convey our message effectively, and (3) exude quality. Our design team took this guidance and ran with it, providing several different directions we could follow.


The next step was user-testing. It’s true that you can’t please everyone, but with a good design, you can please most people. User-testing let us see what most people found attractive. So, using a combination of surveys and in-person walkthroughs, we were able to determine that most people liked a lowercase text logo, a neutral-toned color scheme, a spartan layout with little text, and a geometric background.


Your design’s first iteration is rarely the best. Some designers hit a home run with their first swing, but most times the design could benefit from a few tweaks here and there. Knowing this, we made sure get feedback at every opportunity and then incorporated what we heard. We did not make every change that people suggested. If only one person thought we should have a bigger button, they lost out because we never made that change. But, if 8 out of the 10 people we surveyed thought our header navigation bar was just way too big (which they did), then we made the change.

Our website’s design is not the best around. You probably have seen a thing or two that could be better (let us know!), but it has received a lot of praise and was even nominated for a design award, so we must have done something right. Give the “3 T’s” a try and then let us know how it goes.

Categories: Attentiv Best Practices

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